Brand history
Origin and future of our brand
Further Higher FLYER
With pioneering spirit, Swiss precision, and highest quality in mind, FLYER was founded in the early 1990s. FLYER e-bikes comfortably cover all terrains and all seasons, whether moving around town, going out on a tour, or riding through the mountains. The company has made an impact developing valuable innovations for the e-bike sector, and FLYER is still one of the leaders in the industry today.
The story of the e-bike started in 1995 with the first small series FLYER e-bike – the FLYER Classic. The “Red Buffalo” prototype had already been produced two years earlier and, after successful tests and further developments, the first serial production started 25 years ago when the FLYER Classic was launched onto the market.
In 2003, the FLYER C Series set completely new standards as Europe’s first e-bike with lithium-ion technology. With its significantly lighter weight and longer range compared to previous and other models, the FLYER C Series soon achieved a break-through. It was the start of the rapid success story of the e-bike, which was a previously almost unknown product and which we had a considerable impact on in our pioneering role.
From comfortable low step-through frames to sporty e-mountainbikes, today we offer an attractive and versatile product range that meets every need. Since 2017 we have also been equipping our FLYER e-bikes with the innovative FLYER Intelligent Technology (FIT) that we developed ourselves. FIT has revolutionised cycling and guarantees exceptional riding enjoyment. With your FLYER e-bike you can reach summits, master inclines without difficulty, explore unknown areas, and experience a new kind of freedom every single day.
