E-bike pioneer supports bike sport festival
When Huttwil becomes the “Bike Village” and venue for the FINAL of the new “ÖKK Bike Revolution” race series from 23 to 25 September 2022, the popular FLYER e-bikes will be at the heart of the action. The headquarters of the Swiss e-bike pioneer in Huttwil has been integrated into the unique race and event weekend. There will be various ride-outs with FLYER e-bikes, for example, and visitors to the event will be able to try out the latest FLYER models. While the “ÖKK Bike Revolution” series of events starts in Monte Tamaro on 25 March, preparations for the “Bike Village Huttwil” in autumn are already in full swing at FLYER.
The new race series has given bike sports a new, attractive platform in Switzerland. The event combines elite and grassroots sports, the promotion of young talent and happenings related to mountain bikes. The top Swiss mountain bikers Nino Schurter, Ralph Näf as well as the brothers Mathias and Lukas Flückiger are the prominent faces and ambassadors of the event.
At the heart of our event is a love of mountain bike sports, and mountain e-bikes are a must. With its factory in Huttwil, FLYER is the ideal partner for our big bike festival, which is taking place right on FLYER’s doorstep,” says Peter Zulauf, OK-President of the “Bike Village Huttwil.” A visitor experience is being created in Huttwil on the Campus Perspektiven. Cycling tours and various side events will take place between the races for professionals and all comers. All in all, the weekend will be a major spectacle of biking. FLYER will be offering free factory tours and visitors can try out e-bikes at a FLYER stand on the campus so that they get to know the brand and its creators.
“There has never been this kind of top-class race series for professionals and amateurs, combined with lots of great offers for anyone interested in cycling, in Switzerland before. It was therefore clear from the outset that FLAYER wanted to be actively involved in the “Bike Village in Huttwil” says Andreas Kessler, CEO of FLYER. FLYER is looking forward to the three days in autumn and the opportunity to introduce mountain e-bike sports to a broader public.
This year’s ÖKK series covers three events and begins between 25 and 27 March in Monte Tamaro. The second destination is Chur, with a city event from 22 to 24 April. The grand finale will take place in Huttwil in Oberaargau from 23 to 25 September.
Bike Village Huttwil – the finale of the ÖKK BIKE REVOLUTION. Families, aficionados, hobby riders and even professional riders can experience an adventure event that sets new standards in Huttwil. The ÖKK BIKE REVOLUTION is shaped by a pronounced user experience, modern formats and a strong sense of community. From 23 to 25 September 2022, guests will enjoy a whole host of highlights to set every biker’s heart racing. From children’s courses to equipment exhibitions and personal encounters with the pros in the paddock. Visitors can discover the geographic and culinary delights of the three regions – Oberaargau, Emmental and the Lucerne hinterland - by bike.