What started as the private project of a resourceful inventor has become a veritable success story over the years. Based on the cornerstones of outstanding Swiss quality, innovation, a love of detail, and timeless, sophisticated design, Flyer has set itself the task of making e-bikes socially acceptable. The main focus has always been on customer requirements. From classic bikes with low-step-through frames, to city bikes, and to sporty e-mountainbikes, customers will find their dream bike in the Swiss e-bike manufacturer’s current range.

In a pioneering role since the early 1990s, FLYER AG has amassed a wealth of solid experience with the FLYER e-bike and has had a considerable impact on and contributed to the consolidation of developments in the e-bike sector. This know-how is integrated into all the company’s daily activities. FLYER e-bikes are developed, manufactured and distributed by FLYER AG. The main markets are Germany, Switzerland and Benelux. FLYER is also present in the Austrian, French and Italian markets. This dense network allows FLYER AG to maintain close relationships with end customers and to respond to their needs.

In the early 1990s, Philippe Kohlbrenner from the Emmental valley had the idea of motorising his bicycle. The inventor chose the name “Red Buffalo” for Switzerland's first functional electric bicycle. In 1995, the first small series of e-bikes was launched onto the Swiss market with the “Flyer Classic”. In the early 2000s, premium Flyer e-bikes achieved a breakthrough with the C Series, which has since become legendary. Flyer e-bikes from Central Switzerland soon also conquered Germany, the Benelux countries, and Austria; Italy and France followed later. Three decades after the birth of the FLYER brand, the e-bike is now a trend among young and old alike. FLYER is one of the top e-bike brands and still assembles its premium e-bikes at its headquarters in the Swiss Mittelland.